gimmick
柯林斯词典
1. N-COUNT A gimmick is an unusual and unnecessary feature or action whose purpose is to attract attention or publicity. 花招[表不滿]
It is just a public relations gimmick. 這衹是一種公關花招。
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gimmick /ˈɡɪmɪk/ (gimmicks)
剑桥词典
- something that is not serious or of real value that is used to attract people's attention or interest temporarily, especially to make them buy something
（尤指爲誘人購買而搞的）花招，把戯；（誘人購買的）華而不實的東西，金玉其外的東西
a publicity gimmick 廣告宣傳花招
They give away free gifts with children's meals as a sales /marketing gimmick. 他們給兒童套餐搭配免費禮品作爲促銷／營銷伎倆。 返回 gimmick